Client: Tuk Tuk Ride
Year: 2019
Art Directon: Massimiliano Parisi
Copywriting: Asse Communication
Photos: Asse Communication

Description

To create a brand identity for a new fusion restaurant in Rome. The approach was singular: Thai-focused. The communication system pinpointed the iconic illuminated sign, commonly associated with Thai venues, as the pivotal element upon which building the brand identity: diverse typographic styles and vibrant colors, harmoniously integrated with the restaurant’s interior decor.