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Branding

Lumière

2015

The project for the corporate identity of the new Bistrot ” Lumiere ” located in San Peter in Rome , beginning with the idea of creating a clean image that appeals to a wide target user , but at the same time transmits the values of light and elegance. After a research and different step of desin process, the choice to create a logotype with an element characterizing that can be used as isotype, in this case iconify the letter “e ” like a light bulb and give the values outlined by the corporate colors,

as yellow for the light and black for the elegance, with the support of the secondary colors that it’s shown in a grayscale. Important was also the choice of typography to create the identity, as previously described, clarity and elegance; so the choice to utilize a san serif with a different weight typographic for the title and a serif for the reading text.